UX Strategy
Envisioning what to design and why helps teams design with intent. I’m skilled in facilitating ideation, prototyping ideas of what could be, and learning what matters most to people to arrive at a clear and compelling value proposition. My ability to explore problems from different angles and leverage insights to shape new experiences helps teams from vision to reality with confidence.
Primary & secondary discovery research
Stakeholder interviews and themes
Trend and exemplar research
Quantitative surveys to identify audience behavior and needs
Exploratory research to identify unmet needs and new opportunities
Problem space assessment & visualization
Current state journey mapping and ecosystem mapping
Competitive analysis and competitive landscape
Experience audits and heuristic evaluations
Week-long design sprints
Opportunity definition
Concept ideation and scenario storyboarding
Prototyping and evaluative research
Generative research to surface participant needs and ideas
Evaluative research to to assess product appeal and value propositions
Opportunity definition & ideation
Experience vision development
Brand positioning, naming, and attributes
Persona and archetype development
Experience principle definition
Hero flows and feature definition
Experience scenario development
MVP definition
Roadmapping for products and ecosystems