Understanding what content meets people’s needs and determining its form, delivery, and expression ensures it’s understandable and engaging. I take a goal-directed approach, shaping content to support people’s tasks, help them learn, and build trust. My design expertise enables me to make recommendations informed by a deep understanding of design context, systems, and patterns.
Content Design
Content assessment & research
Content audits and heuristic evaluations
Content ecosystem and journey mapping
Research including qualitative research, copy A/B testing, card sorts, and tree tests
Content experience planning
Content prioritization, organization, and presentation at the ecosystem, product, flow, and page level including:
Ecosystem level content journeys and guidelines
Site map, IA, and taxonomy development
Content blocking wireframes
Product and feature naming
Content expression
Content pattern development and documentation
Information design and data visualization
UX writing for onboarding, task flows, UI copy, emails
Style guide creation including guidance on voice and tone, grammar, patterns and styles, and preferred terminology
Collaborative efforts
I’m knowledgeable about the breadth of content specializations and adjacent efforts, and am comfortable collaborating with content strategists, creatives, and analysts to guide editorial strategy, content structure, and content processes as well as more robust quantitative testing and reporting.